Where Potential Facebook Users Are in the Atlanta Region, 2015
Blues are highest potential Facebook usage; Reds are lowest.
(Source: ESRI)
We know that you have been clamoring for this information, and we try to be responsive to such outsize demands. So here it is – Where are the areas in the region where residents are most likely to use Facebook?
According to ESRI’s “market potential” database, the answer to this important question are areas around Emory, GA Tech and other intown neighborhoods of Inman Park, Midtown, Decatur as well as Roswell and Smyrna. Please note that ESRI isn’t mapping actual Facebook users, but only those areas where the potential for residents to “like” a post or “friend” you is greatest. You can read their “Market Potential” methodology here, if you absolutely must know.
But let’s explore this further by zooming in on specific areas of the region:
Here’s the Urban Core:
Here’s the Northwestern parts of the region (Cherokee & Cobb):
The Northeast (Gwinnett and DeKalb):
The Southwest (Douglas and Fayette):
And, finally, the Southeast (Rockdale, Henry and Clayton):
